An Assessment of the Communication Management System (CMS) of Midway Colleges

Authors

DOI:

https://doi.org/10.31098/hsc.v1i1.1401

Keywords:

Communication Management System; Information Environment; Rule; Cycle; Quality Information; Communication Flow Structure; Media; Platforms

Abstract

Since society shapes the century we live in, effective communication plays a crucial part in developing our community. It is considered a fundamental and empowering process that efficiently transforms people to be participative, especially in an educational setting. In a place where learning occurs, ensuring the appropriate administration and delivery of processes, procedures, instructions, and other relevant information is essential. This research study aims to present a narrative of the general analysis of Midway Colleges, Inc.'s communication management system (CMS) assessment. In order to achieve its primary objective, assessments were drawn to the information environment, rules, and cycle of communication assessments of the school. The data was treated quantitatively. Three hundred fifty-two internal and external stakeholders of the school participated in answering the study survey questionnaire, which was randomly selected. From the disclosed data collection results, respondents agreed on how the school manages its communication system in terms of the quality of information, communication flow structure, and media and communication platforms. The stakeholders provided some recommendations for maintaining improved communication management systems, such as (1) establishing a standard communication system for Midway Colleges, Inc.; (2) developing organizational list handling communication processes; and (3) provisioning training or seminars for internal stakeholders responsible for information dissemination.

References

Ali, M., Ali Talpur, M. H., Alamgir, A., & Asif Javed, M. (2015, January). Organizational Information Theory (OIT) a Mechanism to Ensure Community Participation; A Case Study of A Malaysian NGO. NICE Research Journal, 8(2015). Retrieved July 5, 2021, from https://www.researchgate.net/publication/326465849

Almaney, A. (1974). Communication and the Systems Theory of Organization. In Journal of Business Communication (Vol. 12, pp. 35-41). Thousand Oaks, California 91320, USA: SAGE Publications, Inc.

Aruma, E. (2018, April). Roles of Communication in Community Development. International Journal of Network and Communication Research, V(1), 1-10.

Austin, C. (2020, January 9). Measuring Internal Communications in the Workplace: 11 Metrics You Need to Track. Retrieved February 2020, from Contact Monkey Inc.: https://www.contactmonkey.com/blog/measure-communications

Bates, W. (2019). Teaching in a Digital Age. Accessed through: https://opentextbc.ca/teachinginadigitalage/

Bernarte, R. P., Festijo, A. I., Layaban, M. D., & Ortiz, S. U. (2015). Me, Myself and I: What Makes Filipino Millennials Narcissists? Asia Pacific Higher Education Research Journal (APHERJ), 2, No. 1. Retrieved November 3, 2018, from Digital Education: http://po.pnuresearchportal.org/ejournal/index.php/apherj/article/view/90

Blom, B., (2018). Speech delivered at the Nursing 2018 Conference.

Buhmann, A., & Likely, F. (2018). Evaluation and Measurement in Strategic Communication. (R. Heath, & W. Johansen, Eds.) International Encyclopedia of Strategic Communication, 652-640. Retrieved March 2020, from Research Gate: https://www.researchgate.net/publication/322959272_Evaluation_and_Measurement_in_Strategic_Communication

CHED. (2018, June 8). Higher Education Statistical Data: List of Autonomous Higher Education Institutions. Retrieved 2020 April, from Commission on Higher Education (CHED): https://ched.gov.ph/statistics/

Chi, Hsu-Hsien, (2016). “Interactive Digital Advertising VS. Virtual Brand Community: Exploratory Study of User Motivation and Social Media Marketing Responses in Taiwan.” Journal of Interactive Advertising 12: 44-61.

Cline, M. (2019, July 10). Organizational Communication Theory. Retrieved February 2020, from IvyPanda: https://ivypanda.com/essays/organizational-communication-theory/

Communication Theory. (n.d.). Organizational Information Theory. Retrieved July 6, 2021, from Communication Theory: All About Theories for Communication: https://www.communicationtheory.org/organisational-information-theory/

Croft, S, & Dalton, J. (2016) Managing Corporate Reputation: The New Currency.London. Thorogood Publishing. [e-book] Available via: Umeå University Library/Databases/Ebrary.

Delos Santos, K., & Ilustre, R. (2022). Social Media Platforms as Pedagogical Tools in Language Acquisition. Journal of World Englishes and Educational Practices, 4(2), 01–05. https://doi.org/10.32996/jweep.2022.4.2.1

Ding WW, SG Levin, PE Stephan & AE Winkler, (2019). The Impact of Information Technology on Scientists' Productivity, Quality and Collaboration Patterns. NBER Working Paper No. 15285*, 1- 35. Available: http://www.nber.org/papers/w15285. (Accessed November 10, 2019.)

The Effective Health Care Program (2012). Communication and dissemination strategies to facilitate the use of health and health care evidence. Retrieved from: https://effectivehealthcare.ahrq.gov/sites/default/files/pdf/medical-evidence-communication_research-protocol.pdf

Eisenberg, E. M. (2009). Organizational Communication Theories. In S. W. Littlejohn, & K. A. Foss (Eds.), Encyclopedia of Communication Theory (Vol. ISBN: 9781412959377, pp. 701-705). Thousand Oaks, California 91320, USA: SAGE Publications, Inc.

Embury SM, P Missier, S Sampaio, RM Greenwood & AD Preece 2019. Incorporating Domain-Specific Information Quality Constraints into Database Queries. Journal of Data and Information Quality (JDIQ) Archive 1,2: 11:1-11:31. New York, NY, USA: Association for Computing Machinery. Available: http://delivery.acm.org/10.1145/ 1580000/1577846/a11-Embury.pdf?key1=1577846&key2=5318887521 & coll=portal dl=ACM CFID=60913111&CFTOKEN=59567180. (Accessed November 10, 2019.)

Gadachy, M. (2001, November 12). Organizational Information Theory. Retrieved July 5, 2021, from Nanopdf Inc.: https://nanopdf.com/download/organizational-information-theory-5ae3b1679c10f_pdf

Global Education Monitoring Report (2018). Gender equality through school: providing a safe and inclusive learning environment. Retrieved from: https://gem-report-2017.unesco.org/en/chapter/gender_accountability_through_school/

Gonzalez, Cuitlahuac. (2017). “Social Media Best Practices for Communication Professionals through the Lens of the Fashion Industry.” MA thesis, The University of Southern California.

Habaci, I., EÇelik, f. E., Mehmet, H., Adigüzelli, F., & Kurt, S. (2013, September). Effective Communication in Educational Administration. US-China Education Review B, ISSN 2161-6248, III(9), 690-702.

Hage, J., Aiken, M. & Marrett, C.B. (2016) Organization Structure and Communications. American Sociological Review 36.5, 860-871. American Sociological Association.

Hargie, O., Tourish, D. & Wilson, N. (2016). “Communication Audits and Effects of Increased Information: A Follow-Up Study”, The Journal of Business Communication, 39, 414-436.

How to Develop and Implement a New Company Policy (2020). Retrieved from: https://www.shrm.org/resourcesandtools/tools-and-samples/how-to-guides/pages/howtodevelopandimplementanewcompanypolicy.aspx

Jung W 2014. A Review of Research: An Investigation of the Impact of Data Quality on Decision Performance. ACM International Conference Proceeding Series, Proceedings of the 2014 international symposium on Information and communication technologies, 90, 16-171. Trinity College Dublin. Available: http://delivery.acm.org/10.1145/1080 000/ 1071542/p166-ung.pdf?key1=1071542&key2=0699887521&coll=GUIDE&dl=GUIDE&CFID=60916471&CFTOKEN=71063370. (Accessed November 10, 2019.)

Kaplan, Andreas M. and Michael Haenlein. (2017). “Users of the World, Unite! The Challenges and Opportunities of Social Media.” Business Horizons 53: 59-68.

Kramer, M. W. (2016, June 8). The International Encyclopedia of Organizational Communication: Sensemaking. (C. R. Scott, & L. K. Lewis, Eds.) Retrieved July 2021, from Wiley Online Library: DOI: 10.1002/9781118955567.wbieoc185

Littlejohn, S. W. (2009). System Theory. In S. W. Littlejohn, & K. A. Foss (Eds.), Encyclopedia of Communication Theory (pp. 950-954). Thousand Oaks, California 91320, USA: SAGE Publications, Inc.

Lumen Learning. (n.d.). Principles of Management. Retrieved February 2020, from Lumen Learning: https://courses.lumenlearning.com/wm-principlesofmanagement/chapter/communication-in-the-management-function/

Lyons, J. S. (2009). Communimetrics: A Communication Theory of Measurement in Human Service Settings (Vols. ISBN 978-0-387-92821-0). 233 Spring Street, New York 10013, USA: Springer Science+Business Media. Retrieved from DOI 10.1007/978-0-387-92822-7

Lyytinen K. (2019). Data Matters in IS Theory Building. Journal of the Association for Information Systems 10,10: 715-720. Available: http://aisel.aisnet.org/jais/vol10/iss10/3. (Accessed November 11, 2019.)

Madnick SE, RY Wang, Y.W. Lee, & H.Zhu, (2019). Overview and Framework for Data and Information Quality Research. Journal of Data and Information Quality (JDIQ) Archive 1,1: 3.1-3.22. New York, NY, USA: Association for Computing Machinery. Available: http://delivery.acm.org/10.1145/1520000/1516680/a2-madnick.pdf? key1=1516680&key2=9308887521&coll=portal dl=ACM CFID=609 13111&CFTOKEN=59567180. (Accessed November 10, 2019.)

Mangold, Glynn W., and David J. Faulds. (2019). “Social Media: The New Hybrid Element of the Promotion Mix.” Business Horizons 52: 357-365.

Moreno, M., et.al (2016). Media use in school-aged children and adolescents. Retrieved from: https://doi.org/10.1542/peds.2016-2592

Mueller, BH & Lee, J., (2019). Leader-member exchange and organizational communication satisfaction in multiple contexts. Journal of Business Communication 39(2):220-244.

New Zealand Ministry of Education. (n.d.). Education Leadership: Effective Communication. (New Zealand Government) Retrieved February 2020, from Educational Leaders: http://www.educationalleaders.govt.nz/Managing-your-school/Guides-for-managing-your-school/Effective-communications

Nextiva. (2016, October 27). Media, Analysis, and Press Releases. Retrieved February 2020, from Nextiva, is the leader in Customer Service & Business Management Software: https://www.nextiva.com/news/2016-news-archive.html

Papirfly. (2019, December). Corporate Communications: 12 Corporate Communication Metrics You Should Be Tracking. Retrieved February 2020, from BAM™ - Brand Activation Management: https://www.papirfly.com/knowledge-hub/corporate-comms/corporate-communication-metrics-you-should-be-tracking

Rhee, L. Bayer, J., Lee, D., and Kuru, O. (2021). Social by definition: How users define social platforms and why it matters. https://doi.org/10.1016/j.tele.2020.101538

Sanders, G. (2018). KPIs To Measure For Internal Communication Success. Retrieved February 2020, from Dynamic Signal: https://dynamicsignal.com/2018/08/02/measure-internal-communication/

SHRM. (n.d.). Society for Human Resource Management. Retrieved February 2020, from Managing Organizational Communication: https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/managingorganizationalcommunication.aspx#article-section-2

Spector, D. (2016, April 4). Importance of Communication to Social Movements and Social Change. Retrieved February 2020, from Charity Channel: https://charitychannel.com/communication-social-movements-social-change/

Tang et. al 2017. Automatically Predicting Information Quality in News Documents. North American Chapter Of The Association For Computational Linguistics archive, Proceedings of the 2003 Conference of the North American Chapter of the Association for Computational Linguistics on Human Language Technology: companion volume of the Proceedings of HLT-NAACL 2003--short papers, 2, 97-99. Association for Computational Linguistics Morristown, NJ, USA. Available: http://delivery.acm.org/10.1145/

The Graduand. (2018, April 20). Cultural Theory (Geertz and Pacanowsky). Retrieved March 2020, from The Graduand: http://thegraduand.blogspot.com/2008/04/cultural-theory-geertz-and-pacanowsky.html

The University of Newscastle Australia. (2019, September 4). Research Guide. Retrieved April 2020, from University of Newcastle Library Guides: https://libguides.newcastle.edu.au/researchmethods

Thomson, K. & Hecker, L. (2017) Value-adding communication: Innovation in employee communication and internal marketing. Journal of Communication Management 5.1 (2000): 48-58. DOI: 10.1108/13632540110806668.

Whelan, L. (2020). The Effects of Digital Media and Print Media on the Performance of a 4th Grade ELA ClasS. Retrieved from: https://mcstor.library.milligan.edu/bitstream/handle/11558/5084/Whelan_Lucy_20200427.pdf?sequence=3&isAllowed=y

Tabajunda, D. (2018). Linguistic Schoolscape as Public Communication: A Study of Announcements and Signages in De La Salle University – Dasmariñas. Retrieved from: https://aclanthology.org/Y18-1073.pdf

Valentine, G. (2014, March 18). Chapter 17: Organizational Information Theory. Retrieved July 5, 2021, from Prezi: https://prezi.com/u6wp9xpe1ai3/chapter-17-organizational-information-theory/

Valera, I. E. (2013, January 21). Cultural Approach to Organization. Retrieved March 2020, from SlideShare: https://www.slideshare.net/ievalera/cultural-approach-to-organization

Van Ruler, B. & De Lange, R. 2018. Barriers to communication management in the executive suite. Public relations review, 29:145-158. Jun.

Welch, M. & Jackson, P.R. (2017) Rethinking internal communication: a stakeholder approach. Corporate Communications: An International Journal 12.2 (2018): 177-198. DOI: 10.1108/1356328071074484.

West, R., & Turner, L. H. (2000). Introducing Communication Theory: Analysis and Application (4th Edition ed.). New York, USA: McGraw-Hill.

Zinnbauer, Markus, and Tobias Honer. (2017). “How Brands can Create Social Currency- a Framework for Managing Brands in a New Era.” Marketing Review St. Gallen 28: 50-55.

Downloads

Article Metrics

Published

December 31, 2023

Citation Check

Issue

Section

Research Articles

Article Index