Micro, Small, and Medium Enterprises Based on Creative Economy Increasing the Competitiveness Excellence of The Modern Night Market Perdanaria Jakarta
DOI:
https://doi.org/10.31098/ijebce.v4i1.1557Keywords:
Creative Economy, Competitive Advantage, MSMEs Management Development, Income IncreaseAbstract
Micro, small, and medium enterprises, especially those based on a creative economy, contribute to productive
employment because they do not require specific requirements such as gender, education level, and capital, which
are not defined using simple and easy-to-understand techniques. The creative economy in October 2021 contributed
7.8% of GDP and in 2022 targets US$ 25.14 billion. Creative economy-based MSMEs are an embodiment of optimism
and positive aspirations in supporting and realizing the vision of an advanced Indonesia. The aim of this research
was to analyze the competitive advantages of the Perdanaria Jakarta Modern Night Market. This study uses a
qualitative approach with in-depth observation. The data used in this study are primary data obtained through
structured interviews with micros mall medium enterprises based on creative economy, the management and crew
of the Perdanaria Jakarta Modern Night Market. Based on observations and interviews with the owner of the
Perdanaria Jakarta Modern Night Market, it can be seen that creative economy-based MSMEs have implemented their
activities with creative and innovative ideas in presenting their products and marketing to attract and arouse
consumer tastes with various models (fashion), flavors and variants (culinary) and fine arts. The results of this study
can be generalized to other creative economies.
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Copyright (c) 2024 Priyono Joko Alam, Lela Nurlaela Wati, Peggy Ratna Marlianingrum
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