Coopetition Strategy in Property Business – A Case Study on Corporations of Regional Real Estate Association
DOI:
https://doi.org/10.31098/ijebce.v3i1.740Keywords:
Coopetition Strategy, Technology Change, Innovation Capability, Property Business, Real-Estate CorporationsAbstract
The management of a real estate corporation wants to have a strategy to achieve effective and efficient performance with dynamic environmental conditions. The purpose of this study is to understand the strategy of coopetition, which is expected to answer the environmental dynamics of technological change and the corporation's ability to innovate. This study aims to determine the coopetition strategy that can be built in real estate companies from the influence of technological change as an external factor and the influence of innovation ability as an internal factor, so this research method uses a descriptive-explanation approach. Therefore, the research method is designed to describe and explain technological changes and innovation capabilities that affect the coopetition strategy. The research instrument was used to collect data through a multilevel scale, interviews, and observations from the analysis unit of property companies that are members of the real estate industry association. Data processing using PLS-SEM with a minimum sample of 10 times the maximum arrow pointing to the latent variable so that the minimum number of samples in this study was 20 samples, but for more precise data, it was enlarged to 32 samples. The research model using the hierarchical component model produces a total value of the effect on the coopetition strategy from a technological change of 0.617, while the innovation ability is 0.416. This finding shows that technological changes in the property industry are significant and more influential than innovation capabilities. Technological changes are also significant, with an effect of 0.458 on the ability to innovate. The coopetition strategy from the competitive aspect is most influenced by technological changes and innovation capabilities compared to the cooperative aspect. In the end, this research has technical limitations on the coverage of the project area and the domicile of the corporation in relation to the pandemic regulations that apply in the field; however, it is carried out according to scientific principles. The novelty of this research from previous research is that the strategy of coopetition in the property industry has not been studied in depth apart from taking into account the corporations.
Downloads
Downloads
Article Metrics
- 0 times
- 0 times
Published
Citation Check
How to Cite
Issue
Section
License
Copyright (c) 2023 Katharina Priyatiningsih, Agus Rahayu, Disman Disman, Lili Adi Wibowo
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Content Licensing, Copyright, and Permissions
1. License
International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) has CC-BY NC as the optimal license for the publication, distribution, use, and reuse of scholarly work for non-commercial purposes. The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial 4.0 International License
Creative Commons License
2. Author’s Warranties
The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) objective is to disseminate articles published are as free as possible. Under the Creative Commons license, this journal permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and this journal on distributing works in the journal.
4. Rights of Authors
Authors retain the following rights:
Copyright, and proprietary rights relating to the article, such as patent rights, the right to use the substance of the article in future own works, including lectures and books, the right to reproduce the article for own purposes, the right to self-archive the article, the right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE)).
The author has a non-exclusive publishing contract with a publisher and the work is published with a more restrictive license, the author retains all the rights to publish the work elsewhere, including commercially, because she/he is not subject to the conditions of her / his own license, regardless of the type of CC license chosen.
5. Co-Authorship
If the article was jointly prepared by other authors, the signatory of this form warrants that he/she has been authorized by all co-authors to sign this agreement on their behalf, and agrees to inform his/her co-authors of the terms of this agreement.
6. Termination
This agreement can be terminated by the author or International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) upon two months’ notice where the other party has materially breached this agreement and failed to remedy such breach within a month of being given the terminating party’s notice requesting such breach to be remedied. No breach or violation of this agreement will cause this agreement or any license granted in it to terminate automatically or affect the definition of International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE).
7. Royalties
This agreement entitles the author to no royalties or other fees. To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by This agreement can be terminated by the author or International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) upon two months’ notice where the other party has materially breached this agreement and failed to remedy such breach within a month of being given the terminating party’s notice requesting such breach to be remedied. No breach or violation of this agreement will cause this agreement or any license granted in it to terminate automatically or affect the definition of International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) or its sublicensee.
8. Miscellaneous
International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed and International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) or its sublicensee has become obligated to have the article published. International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) may conform the article to a style of punctuation, spelling, capitalization, referencing and usage that it deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.
