Digital Marketing Through Instagram Ads: A Case Study of “Instaboost Life” Instagram
DOI:
https://doi.org/10.31098/ijebce.v2i2.941Keywords:
Instaboost Life, Instagram, online shop, healthy products, AdvertisingAbstract
This study concerns a small medium enterprise called “ Instaboost Life”. Instaboost Life is an online shop that sells healthy products such as slimming tea, beverages for mothers who are breastfeeding, lemon beverages, and other healthy beverages that are healthy and safe for diet. Due to their high price, the products are highly likely to be consumed by middle-class people. As an online shop, the products are merely for sale online. Therefore, social media is used to promote the products, which in this case is Instagram. The aim of this research is to identify whether more advertising on Instagram raises more potential buyers and finally make a purchase decision. The data collected in this research is internal data from Instaboost Life from January-June 2021 and 5 interviews with users of Instaboost Life. After analyzing the data, the authors conclude that more budget spending plays a significant role in reaching the targeted audience and potential buyers. Furthermore, their decision to purchase order. In addition, the interviewees also confirmed that advertising played a significant role in their decision to purchase order products from Instaboost Life.
Downloads
References
Anonymous, and (online) What Is Copywriting? AWAI's Essential Introduction to the Copywriting Industry. https://www.awai.com/what-is-copywriting/ accessed 1 November 2021.
Brett Lamb, The Hypodermic Needle Theory, 2021 (online) https://lessonbucket.com/media-in-minutes/the-hypodhermic-needle-theory accessed 1 October 2021.
Chinenye Nwabueze and Ebere Okonkwo (2018). Rethinking the Bullet Theory in the Digital Age. (online) International Journal of Media, Journalism and Mass Communication, Vol 4, Issue 2. http://45.113.122.54/pdfs/ijmjmc/v4-i2/1.pdf accessed 1 November 2021.
Dann Albright, 2020 (online). Facebook ads increase your sales. Here, dozens of paid marketing experts share tips for optimizing your Facebook ad budget. (online) https://databox.com/increasing-facebook-ad-budget#:~:text=What%20Does%20Budget%20Mean%20on%20Facebook%20Ads%3F%20According,impact%20on%20your%20ROI%20all%20things%20being%20equal. Accessed 29 October 2021.
Diah Chaerani, melda N Talytha, Tomy Perdana, Endang Rusyaman dan Nurul Gusriani (2020). Pemetaan Usaha Mikro Kecil Menengah (UMKM) Pada Masa pandemi Covid-19 menggunakan Analisis Media Sosial dalam Upaya Peningkatan Pendapatan. (online) http://journal.unpad.ac.id/dharmakarya/article/download/30941/14451) accessed 15 Oktober 2021.
Instaboost Life Website (2021). Instaboost Life: Beli Sekarang dan Dapatkan Tubuh Ideal Mu. (online) https://instaboostlife.com accessed 1 November 2021.
KEMENKOPUKM Press Released (2021). KEMENKOPUKM Susun 6 Indikator Strategis Adaptasi dan transformasi KUMKM. (online) https://kemenkopukm.go.id/read/kemenkopukm-susun-6-indikator-strategis-adaptasi-dan-transformasi-kumkm#:~:text=Pada%20tahun%202021%2C%20kita%20menargetkan,UKM%20naik%20kelas%2C%22%20katanya.&text=Hal%20itu%20menjadi%20modal%20besar,up%20berbasis%20inovasi%20dan%20teknologi accessed 8 October 2021.
Media Indonesia (2021). 140 Juta Pengguna Media Sosial di Indonesia Aktif Selama Pandemi, (online) https://m.mediaindonesia.com/humaniora/386622/140-juta-pengguna-media-sosil-di-indonesia-aktif-selama-pandemi Accessed 1 October 2021.
Riti Gupta (2020), What are Dependent, Independent and Controlled Variables?, (online) https://sciencing.com/responding-variable-science-projects-14574.html accessed 1 November 2021.
Saba Montazeribarforoushi, Abolfazl Keshavarzsaleh & Thomas Zoëga Ramsøy (2017). On the hierarchy of choice: An applied neuroscience perspective on the AIDA model. (online) https://www.tandfonline.com/doi/pdf/10.1080/23311908.2017.1363343?needAccess=true accessed 1 November 2021.
Downloads
Article Metrics
- 32 times
- 190 times
Published
Citation Check
How to Cite
Issue
Section
License
Copyright (c) 2022 Ayu Sulistya Putri Sugeng, Juni Alfiah Chusjairi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Content Licensing, Copyright, and Permissions
1. License
International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) has CC-BY NC as the optimal license for the publication, distribution, use, and reuse of scholarly work for non-commercial purposes. The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial 4.0 International License
Creative Commons License
2. Author’s Warranties
The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) objective is to disseminate articles published are as free as possible. Under the Creative Commons license, this journal permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and this journal on distributing works in the journal.
4. Rights of Authors
Authors retain the following rights:
Copyright, and proprietary rights relating to the article, such as patent rights, the right to use the substance of the article in future own works, including lectures and books, the right to reproduce the article for own purposes, the right to self-archive the article, the right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE)).
The author has a non-exclusive publishing contract with a publisher and the work is published with a more restrictive license, the author retains all the rights to publish the work elsewhere, including commercially, because she/he is not subject to the conditions of her / his own license, regardless of the type of CC license chosen.
5. Co-Authorship
If the article was jointly prepared by other authors, the signatory of this form warrants that he/she has been authorized by all co-authors to sign this agreement on their behalf, and agrees to inform his/her co-authors of the terms of this agreement.
6. Termination
This agreement can be terminated by the author or International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) upon two months’ notice where the other party has materially breached this agreement and failed to remedy such breach within a month of being given the terminating party’s notice requesting such breach to be remedied. No breach or violation of this agreement will cause this agreement or any license granted in it to terminate automatically or affect the definition of International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE).
7. Royalties
This agreement entitles the author to no royalties or other fees. To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by This agreement can be terminated by the author or International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) upon two months’ notice where the other party has materially breached this agreement and failed to remedy such breach within a month of being given the terminating party’s notice requesting such breach to be remedied. No breach or violation of this agreement will cause this agreement or any license granted in it to terminate automatically or affect the definition of International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) or its sublicensee.
8. Miscellaneous
International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed and International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) or its sublicensee has become obligated to have the article published. International Journal of Entrepreneurship, Business and Creative Economy (IJEBCE) may conform the article to a style of punctuation, spelling, capitalization, referencing and usage that it deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.
