Danai, H. , Fotouhi Ardakani, M., Soleimani, S. and Ghezavat, F. 2026. Analyzing and Selecting the Optimal Model for E-Service Quality Measurement in Iranian Network Marketing Companies. International Journal of Entrepreneurship, Business, and Creative Economy. 6, 1 (Jan. 2026), 1–18. DOI:https://doi.org/10.31098/ijebce.v6i1.2558.