Auliandri, T.A., Setyawan, A., Djayapranata, G.F., Lestari, Y.D., Kartika, N., Barinta, D.D., Khaira, N. and Musthofa, Z. 2025. What Drives the Purchase of MSME Products? The Role of Social Media Marketing in Emerging Markets. International Journal of Entrepreneurship, Business and Creative Economy. 5, 1 (Jan. 2025), 108–124. DOI:https://doi.org/10.31098/ijebce.v5i1.2868.