[1]
Kurnia, M.A.D. and Hasyim, I. 2023. The Influence of Consumer Perceptions on Product Attributes towards Brand Preferences of Alpina Outdoor Sport and Eiger Adventure. International Journal of Entrepreneurship, Business and Creative Economy. 3, 1 (Jan. 2023), 50–62. DOI:https://doi.org/10.31098/ijebce.v3i1.1299.