Pangestu, T. A. ., Febrina, I. ., & Darodjatun, M. S. . (2026). How Does Brand Awareness Mediate the Influence of TikTok Shop Testimonials and Brand Image on Purchase Intention? A Case Study of DKI Jakarta. International Journal of Entrepreneurship, Business, and Creative Economy, 6(1), 70–86. https://doi.org/10.31098/ijebce.v6i1.3086