KURNIA, M. A. D. .; HASYIM, I. The Influence of Consumer Perceptions on Product Attributes towards Brand Preferences of Alpina Outdoor Sport and Eiger Adventure. International Journal of Entrepreneurship, Business and Creative Economy, [S. l.], v. 3, n. 1, p. 50–62, 2023. DOI: 10.31098/ijebce.v3i1.1299. Disponível em: https://journals.researchsynergypress.com/index.php/ijebce/article/view/1299. Acesso em: 22 nov. 2024.