OSEI, F.; OWUSU, J. D.; KANKAM-KWARTENG , C. . The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction. International Journal of Entrepreneurship, Business and Creative Economy, [S. l.], v. 4, n. 2, p. 66–79, 2024. DOI: 10.31098/ijebce.v4i2.2233. Disponível em: https://journals.researchsynergypress.com/index.php/ijebce/article/view/2233. Acesso em: 10 sep. 2024.