AULIANDRI, Tuwanku Aria; SETYAWAN, Andhy; DJAYAPRANATA, Grace Felicia; LESTARI, Yetty Dwi; KARTIKA, Nurullaily; BARINTA, Dunga Dwi; KHAIRA, Nurul; MUSTHOFA, Zainul. What Drives the Purchase of MSME Products? The Role of Social Media Marketing in Emerging Markets. International Journal of Entrepreneurship, Business, and Creative Economy, [S. l.], v. 5, n. 1, p. 108–124, 2025. DOI: 10.31098/ijebce.v5i1.2868. Disponível em: https://journals.researchsynergypress.com/index.php/ijebce/article/view/2868. Acesso em: 24 mar. 2026.