PANGESTU, T. A. .; FEBRINA, I. .; DARODJATUN, M. S. . How Does Brand Awareness Mediate the Influence of TikTok Shop Testimonials and Brand Image on Purchase Intention? A Case Study of DKI Jakarta. International Journal of Entrepreneurship, Business, and Creative Economy, [S. l.], v. 6, n. 1, p. 70–86, 2026. DOI: 10.31098/ijebce.v6i1.3086. Disponível em: https://journals.researchsynergypress.com/index.php/ijebce/article/view/3086. Acesso em: 5 feb. 2026.