SARASWATI , Nindya. Artificial Intelligence and Sustainable Marketing Research (2020–2025): A Bibliometric Analysis of Thematic Evolution and Authenticity Discourse. International Journal of Entrepreneurship, Business, and Creative Economy, [S. l.], v. 6, n. 2, p. 85–100, 2026. DOI: 10.31098/ijebce.v6i2.4238. Disponível em: https://journals.researchsynergypress.com/index.php/ijebce/article/view/4238. Acesso em: 7 aug. 2026.