Pangestu, T. A. ., I. . Febrina, and M. S. . Darodjatun. “How Does Brand Awareness Mediate the Influence of TikTok Shop Testimonials and Brand Image on Purchase Intention? A Case Study of DKI Jakarta”. International Journal of Entrepreneurship, Business, and Creative Economy, vol. 6, no. 1, Jan. 2026, pp. 70-86, doi:10.31098/ijebce.v6i1.3086.