Kant, S., M. Adula, F. D. Yadete, and K. Asefa. “Entrepreneurial Innovation Mediating Among Marketing Strategies and Venture Sustainability in Ethiopia’s”. International Journal of Entrepreneurship, Business and Creative Economy, vol. 3, no. 2, July 2023, pp. 92-107, doi:10.31098/ijebce.v3i2.1062.