1.
Osei F, Owusu JD, Kankam-Kwarteng C. The Strategic Effect of Hedonic and Utilitarian Value in Building Brand Trust and Brand Satisfaction. IJEBCE [Internet]. 2024Jul.30 [cited 2024Oct.12];4(2):66-79. Available from: https://journals.researchsynergypress.com/index.php/ijebce/article/view/2233