International Journal of Entrepreneurship, Business and Creative Economy

Customers’ Perceptions of Their Satisfaction Toward Online Shopping VS. In-Store Shopping in Angeles City, Philippines

Maricel Capitulo — 2025-01-30

This study primarily focused on the variables, that is, the perceptions of customer satisfaction between online and in-store shopping. By comparing these two shopping modes, this study brought the issue of customer satisfaction into focus on the shopping experience. The objective of the study is to analyze and examine the in-store and online shopping experiences of customers in terms of customer satisfaction, to determine the sociodemographic profile of the respondents, and to describe how satisfied they were with both in-store and online shopping. The survey established that more than half were between the ages of 18 and 30, and most were females, while a good number were single. A greater number of people are employed, and their monthly income ranges from P10,000 to below, and they are college graduates. Respondents demonstrated a nearly equal preference for both in-store and online shopping, with a greater preference for in-store shopping regarding physically evaluating and comparing products. The results also revealed that, given the preferences in shopping mode by the respondents and their perceptions, differences in buyer buying patterns for in-store and online shopping exist but are minimal. This study differs from previous studies that have merely focused on the advantages of the online shopping experience. This study remains even in a post-pandemic situation because there is still a change in lasting consumer behavior and satisfaction between online and in-store shopping. Practically, it could be applied to business for better customer experience in the settings while theoretically, to understand what occurs within preferences on shopping throughout and after the disruption of the pandemic.

Corporate Culture’s Effect on Corporate Sustainability: Exploring the Mediating Effect of Innovation Capability in Foreign Companies Operating in Ghana

Francis Osei — 2025-01-30

The issue of sustainable development poses a significant challenge for foreign enterprises, especially in volatile markets such as Ghana, where these firms face unique obstacles in aligning their corporate culture with sustainability goals. Drawing upon the literature on sustainable corporate development and adopting the resource-based view, this research addresses a gap in understanding how corporate flexibility and control culture influence corporate sustainable performance through the stimulation of innovation capabilities, specifically within the context of foreign enterprises. Data were collected from 152 foreign companies operating in Ghana, and Structural Equation Modeling was conducted using Smart PLS version 3.0 and SPSS version 24. The questionnaire was based on the existing literature. The findings of this study indicate that both flexibility and control cultures have a significant influence on innovative capability, yet they do not directly affect corporate sustainable performance. The research reveals that innovation capability acts as a complete mediator between flexibility and control culture and sustainable corporate performance. This research contributes to the theoretical literature on sustainable corporate performance and offers valuable managerial insights for foreign firms in Ghana, guiding them on how to navigate and achieve sustainable growth through strategic corporate culture.

Relationship between Nano-Entrepreneurship and Employees’ Work-Life Balance in a Local Government Unit in the Philippines

Eric John R Cunanan — 2025-01-30

The impact of nano-entrepreneurship on work-life balance differs based on the demands of the dual roles of employees in their entrepreneurship and office employment activities. This study assessed nano-entrepreneurship engagement and employees’ work-life balance in a Local Government Unit (LGU) in the Philippines. The study employed a descriptive-quantitative research design using a researcher-structured questionnaire to collect data from 110 nano-entrepreneurship employees of the subject LGU. Data analyses included frequency, percentage, weighted mean, and regression analyses. This study provides empirical evidence that nano-entrepreneurship engagement of employees in the subject LGU is adequate and manageable in terms of balancing work, personal, and professional activities. Moreover, the work-life balance of nano-entrepreneur employees considering the duality of their roles was found to be acceptable and satisfying; however, it has no significant relationship with nano-entrepreneur engagement. The study also disclosed that although employees believe in the advantages of nano-entrepreneurship, they face certain challenges that may not allow them to pursue such opportunities efficiently. Finally, strategies fostering a supportive culture that encourages psychological safety and autonomy were proposed by the researchers to enhance the well-being and productivity of nano-entrepreneur employees while balancing government responsibilities with their entrepreneurial ventures. This study is essential for an organization, whether public or private, in fostering a supportive culture that enhances employees’ financial stability, job satisfaction, and work-life balance through entrepreneurship.

The Radical and Disruptive Entrepreneurial Innovation Culture in South Africa’s townships

Bramwell Kundishora Gavaza — 2025-01-30

Entrepreneurial innovation culture equips entrepreneurs with essential business management skills while providing a broader understanding of societal and economic development factors. This study examined South African townships’ radical and disruptive entrepreneurial innovation culture. Entrepreneurial innovation culture leads to small businesses maintaining their competitive advantage in the market. Therefore, investigating the inclusion of concepts such as entrepreneurial radicalism and disruptive innovation as elements to the entrepreneurial innovation culture in South Africa’s townships can help South African township entrepreneurs and business practitioners formulate guidelines to regulate business operations in townships. The study was conducted using a qualitative research approach, and convenience and purposive sampling methods were used to collect data. The study was conducted with 30 participants who are small business owners in South African townships. The data were collected using five focus groups from the selected 30 participants. The results provided evidence of three factors influencing the township’s small business environment: disruptive technology, entrepreneurial culture, and entrepreneurial radicalism. Moreover, the findings indicated that the township entrepreneurs in South Africa have developed a unique way of conducting business that maintains a competitive edge and ensures business growth and profitability. The study concludes that using new entrepreneurial strategies and technology in small businesses significantly derives a radical and disruptive innovation culture in South African townships that is capable of maintaining a competitive edge and ensuring business growth and profitability

The Role of Fourth Industrial Revolution on Small and Medium Size Enterprises in South Africa

Paul Saah — 2025-01-30

The Fourth Industrial Revolution (4IR) offers both transformative opportunities and significant challenges for Small- and Medium-Sized Enterprises (SMEs) in South Africa. The purpose of this study is to examine how 4IR technologies, such as robotics, the Internet of Things, and artificial intelligence (AI), affect the development and performance of SMEs in South Africa. With the use of a quantitative research methodology, this study meticulously investigates the connection between business outcomes and SME adaptation to 4IR. Using a descriptive single cross-sectional design and a nonprobability convenience sample technique, 50 SME owners and managers from the Eastern Cape province of South Africa were chosen to represent the entire nation. Version 27.0 of the Statistical Package for the Social Sciences (SPSS) was used to assess the collected information. The findings reveal a significant positive association between perceived business growth and SME adoption of 4IR technologies. Most businesses experienced improved operational efficiency and competitiveness after just a year of adaptation. However, opinions on 4IR adoption are greatly influenced by the characteristics of small enterprises, including their industry and location. Small business enterprises in more developed industries and urbanized locations are more likely to use 4IR technologies than SMEs in traditional or rural sectors, where issues like low levels of digital literacy, inadequate digital infrastructure and restricted access to finance still exist. However, all SMEs in South Africa must ultimately have fair access to 4IR technologies to promote long-term sustainability, competitiveness, and socioeconomic growth in the global digital economy.

What Drives the Purchase of MSME Products? The Role of Social Media Marketing in Emerging Markets

Tuwanku Aria Auliandri — 2025-01-30

This research aims to identify external factors that influence purchase intention in the use of social media for Micro, Small and Medium Enterprises (MSMEs) in emerging markets, focusing on how user attitudes towards social media marketing strategies can influence consumer intentions to purchase MSME products. Quantitative approach is used with an explanatory research type, by collecting survey data from 413 social media users who engage with MSME products in East Java, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to determine the significance of each factor. The results show that interactivity, informativeness, word of mouth (WOM), personalization, trendiness, entertainment, usefulness, and flow experience significantly positively affect Purchase Intention. Conversely, Irritation has a negative effect. User attitude towards social media is an important mediating factor that strengthens the influence of these variables on purchase intention, suggesting that positive experiences on social media can increase consumers' likelihood of purchase. Limitation of this study is conducted only within specific geographical area (East Java), which may affect the generalizability of the results. Further research can be conducted with a broader sample to validate these findings in other regions and markets. This research provides insights into the role of social media attributes and user experience in driving Purchase Intention in the MSME sector in emerging markets. It highlights the importance of positive user attitudes, thus filling the research gap regarding the impact of social media on consumer behavior in the context of MSMEs.