International Journal of Entrepreneurship, Business and Creative Economy

Economic Sustainability and Challenges of Micro and Small Enterprises in the One Town, One Product Program of the Department of Trade and Industry

Teresita Tawingan — Tue, 30 Jan 2024 00:00:00 +0700

This study examined economic sustainability in micro and small enterprises (MSEs) participating in the "One Town, One Product" (OTOP) program in Laguna Province. Using a descriptive correlation approach, the surveys gathered quantitative data from MSEs and Department of Trade and Industry (DTI) representatives. The aim of this study was to assess MSE economic performance, disparities between DTI and MSE views, challenge severity, and recommend improvements. Results showed that MSEs in OTOP Laguna achieved sustainability in financial performance, labor productivity, and product diversity. Disparities surfaced in areas such as human capital and goods quality. Challenges in product development were significant, whereas capacity building, standards compliance, market access, promotion, and finance were less concerning. An action plan was developed to boost financial performance, human capital, labor productivity, and community engagement, thus fostering a sustainable business environment for Laguna’s MSEs.

Exploring Project Success Factors in Developing Countries: Focus on Morocco

Asmaa El Mourabit, Abdeslam El Moudden — Tue, 30 Jan 2024 00:00:00 +0700

Although project management (PM) literature has addressed project success, attention has not been paid to statistically testing the relationship between various critical success factors (CSFs) and project success in developing countries. Determining the most relevant factors can optimize efforts and boost the project success dimension in this specific environment that struggles to achieve the desired development objectives. Therefore, the aim of this paper is to statistically prove the relationship between project success and an extant range of selected CSFs that englobe PM variables, organization structure, project manager competencies, communication, top management, risk management, and prioritize them to provide valuable information to project managers and enhance the likelihood of project success. The data were collected by means of a survey addressed to project managers and practitioners from Morocco in both public and private sector. Multiple stepwise regressions were conducted to uncover the relationship between each success criteria and the considered CSFs. The results show that the considered model for the first factor of project success covers 59,1% of its variance. The significant variables of this model are PM competencies and PM KPI that increase the success of the first factor by 49% and 29%, respectively. The variance of the second factor of project success is explained by 68%. The significant independent variables are communication, top management support, PM Partnership, PM KPI, and PM policy and strategy. According to the results, the variables participate in project success by 37%, 28,1%, 19,8% 29,9% and 15,5%, respectively.

An Empirical Study of Dynamic Capability: Leveraging The Roles of Virtual Leadership and Relational Capital

Asti Khoerunisa, Iwan Hermawan, Rustono Rustono — Tue, 30 Jan 2024 00:00:00 +0700

The problems that arise are the lack of co-creation product development, low technology utilization, and organizational difficulties in adapting to market changes. From these problems, this study offers the role of dynamic capability (DC) to be adaptive during market changes by optimizing organizational resources in creating creativity. DC requires the role of virtual leadership (VL) and relational capital (RC) to encourage creative performance (CP). The evidence gap is another problem in the form of contradiction in the research results on the influence of VL on CP, which are still inconclusive. This research empirically tests the role of DC with VL and RC as antecedent variables that can be used as strategies for achieving CP. The sampling technique used was purposive sampling to obtain 180 respondents who are creative industry leaders in Central Java. This study uses the perspective of dynamic capability theory (DCT). The analysis tool is structural equation modeling (SEM), which is processed using AMOS software. The results of this study empirically prove that the role of DC can be fully mediated. This study provides practical contributions for managers to encourage organizational members to improve sensing, learning, integration, and reconfiguration capabilities in using virtual technologies and networked organizations.

Consumerism Culture and its Impact on Employees’ Work Effectiveness: The Case of a National Government Agency in the Philippines

Jarick Mar P Gubi, Mary Jane N Morales, Jesus P Briones — Tue, 30 Jan 2024 00:00:00 +0700

The workplace environment is not spared by how consumerism culture (CC) influences the transformation of individual lifestyles and aspirations. This study investigated the impact of CC on the employees’ work effectiveness of the subject national government agency (NGA) in the Philippines. This descriptive-quantitative research used a structured questionnaire to cover the impact of CC on the four dimensions of work effectiveness: work attitude, individual well-being, environmental sustainability, and social connections of employees within the organization. The data were gathered from 109 employees of the subject NGA. The study found that among the dimensions of work effectiveness, only environmental sustainability appeared to be affected by CC. Moreover, the study conducted within the context of the subject NGA revealed that there is no statistically significant relationship between CC in terms of employees’ shopping frequency and their perceptions of product or service brand reputation, and the four key dimensions of work effectiveness. This finding indicates that CC, as represented by these variables, does not significantly impact the critical aspects of employees’ work effectiveness within the organization. This study can serve as baseline information for developing a comprehensive employee development program for enhancing work effectiveness and fostering a healthier workplace culture among the prevailing consumerism trends in society.

Understanding the Factors Shaping Public Accountant’s Interest between the Accounting Students

Diajeng Fitri Wulan, Reni Oktavia, Usep Syaipudin — Tue, 30 Jan 2024 00:00:00 +0700

The accounting profession faces a challenge known as the CPA shortage, marked by a decline in employed accountants. This study, guided by Ajzen’s Theory of Planned Behavior (TPB), investigates factors influencing individuals’ intentions to become Certified Public Accountants (CPAs). As industry leaders seek to attract the next generation, our research explores the interplay between personal perceptions and external influences, emphasizing attitudes, subjective norms, and perceived behavioral control. This study involves undergraduate accounting students from 16 state universities in Sumatra, employing a Likert scale questionnaire and descriptive and correlation analyses. The results show positive attitudes toward the accounting profession, with variations in salary expectations. Subjective norms, including family, professors, and peers, significantly influence interest in becoming a public accountant. Perceived behavioral control factors, such as professional experience and job security, receive positive evaluation. Therefore, this study provides insights for institutions and policymakers, laying the groundwork for targeted initiatives to ensure a thriving future for the accounting profession despite technological advancements and evolving perceptions.

What Influences User Preferences in Digital Payment Systems? (A Comparative Analysis of E-Wallet in Indonesia)

Ina Kartika Wati, A Mukti Soma, Heri Ispriyahadi — Tue, 30 Jan 2024 00:00:00 +0700

This research explores the growing internet usage and rapid advancements in information and communication technology. Indonesia has witnessed increased adoption of digital financial technology, particularly in the form of fintech and digital payment systems. It is crucial to differentiate the characteristics and advantages among Indonesia’s top three e-wallets: GoPay, OVO, and DANA. This study employs a comparative approach to analyze the relationship between user preferences and factors within GoPay, OVO, and DANA e-Wallets in the context of digital payment systems. Using a quantitative research approach and statistical verification. Data analysis employs SEM with the PLS method, involving 150 respondents whose results are compared across the platforms. The study finds that electronic service quality significantly impacts consumer loyalty and satisfaction across all three platforms. In GoPay and OVO, it notably influences satisfaction, but less so in DANA. Customer satisfaction mediate loyalty in GoPay and OVO but not in DANA. Responsiveness is a key component of e-wallet service excellence. Loyalty is influenced by referrals (GoPay and OVO), regular use (DANA), and pricing (DANA), whereas customer satisfaction (GoPay), pricing (DANA), and convenience (OVO) determine contentment. Limiting the study to three variables and three e-wallets may restrict the comprehensiveness of factors affecting consumer satisfaction and loyalty, potentially limiting the generalizability of findings to other digital payment platforms or market contexts. The novelty lies in the direct comparison of investigative outcomes among these three subjects within the context of digital payment systems, selecting high-value study indicators and advancing the prior research.

International Entrepreneurial Culture in the Tunisian Context

Soufien Zouari — Tue, 30 Jan 2024 00:00:00 +0700

The increasing internationalization of companies has led us to reflect on the structuring of an emerging field of research, namely international entrepreneurial culture (IEC). Moreover, the absence of a solid theoretical framework is one of the main factors contributing to the scattered nature of research in this field, which has led us to conduct further research on international entrepreneurial culture. After presenting the definition and dimensions of IEC, this study aims to analyze and synthesize previous empirical findings on this phenomenon to understand its causes and influencing factors, behaviors, and processes in the global context in which it is embedded. Following this study in the Tunisian context, we found that Tunisian companies have no intention of embracing the phenomenon of international entrepreneurial culture. The absence of an organizational culture, whether among managers or members of the organization, has a major effect on the entrenchment of an international entrepreneurial culture. Thus, international trade is a real motivator for Tunisian companies to embark on internationalization. In this respect, we propose some avenues of research to consolidate and develop the field of international entrepreneurial culture.

Shaping Entrepreneurial Intention Through Education among Business Undergraduates in an Underdeveloped Economy: Evidence from Yemen

Mugaahed Abdu Kaid Saleh, Manjunath K R — Tue, 30 Jan 2024 00:00:00 +0700

Education plays a significant role in developing entrepreneurial mindset among undergraduate students. However, regarding the aspect of lower income economies, research has not fully paid attention to its exploration. Hence, this study aims to identify the role of entrepreneurial education in shaping entrepreneurial intention among undergraduates in Yemen, an underdeveloped economy. With the help of data collected from 247 students in two universities in Yemen, the results indicate a significant impact of entrepreneurial education on intention among business undergraduates. Further, the results indicate a partial mediation of entrepreneurial attitude and background in the relationship between entrepreneurial education and intention, and no mediating role is observed with entrepreneurial skills in the same relationship. This research adds to the scant literature relevant to underdeveloped economies and therefore could be a useful resource for policy makers to pay more attention to developing entrepreneurial programs focusing on talent and skill development in higher education, which can improve the harmonization between universities and the industrial sector and further entrepreneurship development.

Enhancing E-Commerce with Big Data: From Browsing to Buying Through Recommendation Systems

Nuraeni Johnson, Mustika Sufiati Purwanegara, Nur Budi Mulyono — Tue, 30 Jan 2024 00:00:00 +0700

This research focuses on analyzing the impact of a recommendation system on customer behavior in the e-commerce industry. This study examines the use of big data-driven product recommendations and tailored promotions to enhance customer engagement, conversion rates, and revenue generation. The importance of prioritizing customer engagement in the early stages of the purchasing process is emphasized, and key statistics related to customer behavior in e-commerce are presented. The objective of this research is to investigate the effectiveness of a recommendation system in influencing customer behavior and driving conversions in the e-commerce industry. The research design incorporates a case study analysis of a prominent marketplace in Indonesia. Data were collected from three automation trigger campaigns: browsing abandonment and purchase reminders. The findings of this research indicate that a recommendation system based on big data has a significant impact on customer behavior in the e-commerce industry. This research highlights the importance of prioritizing customer engagement and implementing effective recommendation systems to drive conversion rates and revenue in the e-commerce industry.

Micro, Small, and Medium Enterprises Based on Creative Economy Increasing the Competitiveness Excellence of The Modern Night Market Perdanaria Jakarta

Priyono Joko Alam, Lela Nurlaela Wati, Peggy Ratna Marlianingrum — Tue, 30 Jan 2024 00:00:00 +0700

Micro, small, and medium enterprises, especially those based on a creative economy, contribute to productive
employment because they do not require specific requirements such as gender, education level, and capital, which
are not defined using simple and easy-to-understand techniques. The creative economy in October 2021 contributed
7.8% of GDP and in 2022 targets US$ 25.14 billion. Creative economy-based MSMEs are an embodiment of optimism
and positive aspirations in supporting and realizing the vision of an advanced Indonesia. The aim of this research
was to analyze the competitive advantages of the Perdanaria Jakarta Modern Night Market. This study uses a
qualitative approach with in-depth observation. The data used in this study are primary data obtained through
structured interviews with micros mall medium enterprises based on creative economy, the management and crew
of the Perdanaria Jakarta Modern Night Market. Based on observations and interviews with the owner of the
Perdanaria Jakarta Modern Night Market, it can be seen that creative economy-based MSMEs have implemented their
activities with creative and innovative ideas in presenting their products and marketing to attract and arouse
consumer tastes with various models (fashion), flavors and variants (culinary) and fine arts. The results of this study
can be generalized to other creative economies.

Connecting the Dots in Digital Labor Marketplace: A Bibliometric Review of Global Gig Dynamics

Praveen Chaudhary, Pratibha Kiran Niroula — Tue, 30 Jan 2024 00:00:00 +0700

In the multi-faceted tapestry of modern employment, the burgeoning global gig economy represents a seismic shift, encapsulating technological advancements that have reshaped contemporary work structures. This unprecedented rise has triggered a paradigm shift in labor structures, provoking intense debates on the fundamental redefinition of traditional employment models in the global economic sphere. This study addressed the imperative need to comprehend and contextualize these dynamics, driven by technology and characterized by short-term, digitally facilitated work engagements. Among the transformative sway of the gig economy, this study endeavors a comprehensive bibliometric review, shedding light on trends shaping the dynamics. Employing the Dimensions Digital Science database, our methodology involved a meticulous search strategy, resulting in a collection of relevant scholarly publications. We conducted rigorous data cleaning and validation and applied bibliometric analysis using Biblioshiny (Bibliometrics) in RStudio. The findings reveal a marked surge in gig economy publications, emancipating the growing scholarly interest. Thematic analysis emphasized emerging trends such as digital platform work, regulatory efficiencies, and socioeconomics as focal areas. This study provides a holistic overview of the scholarly output on gig economy literature, offering a comprehensive understanding of its evolution and complexities. This serves as a foundational resource for all stakeholders, guiding further studies and facilitating evidenced decision-making in the ever-evolving landscape. By synthesizing current knowledge on digital labor marketplace dynamics and pinpointing emerging trends in the creative gig economy, this review informs future research agendas and fosters a deeper understanding.