[1]
Yunarti , S., Wijayanti and Harmaningsih, D. 2025. Marketing Communication Success Through Fandom Activities in the Music Industry K-Pop Fandom Case Study . International Journal of Marketing and Digital Creative. 3, 2 (Sep. 2025), 96–109. DOI:https://doi.org/10.31098/ijmadic.v3i2.3628.