PARILLA, E. S.; ABADILLA, M. E. The Mediating Effects of Self-Concept in the Relationship of Brand Image and Purchasing Buying Behavior. International Journal of Marketing and Digital Creative, [S. l.], v. 1, n. 1, p. 1–12, 2023. DOI: 10.31098/ijmadic.v1i1.1274. Disponível em: https://journals.researchsynergypress.com/index.php/ijmadic/article/view/1274. Acesso em: 7 jul. 2025.