KHAN, S. W. .; GENG, H.; LARSARI, V. N. .; SAIN, Z. H. . Understanding the Role of Social Media in Modern Marketing Communications . International Journal of Marketing and Digital Creative, [S. l.], v. 1, n. 2, p. 29–41, 2023. DOI: 10.31098/ijmadic.v1i2.1609. Disponível em: https://journals.researchsynergypress.com/index.php/ijmadic/article/view/1609. Acesso em: 1 jun. 2025.