KHAN, Sanan Waheed; GENG, Hui; LARSARI, Vahid Norouzi; SAIN, Zohaib Hassan. Understanding the Role of Social Media in Modern Marketing Communications : Array. International Journal of Marketing and Digital Creative, [S. l.], v. 1, n. 2, p. 29–41, 2023. DOI: 10.31098/ijmadic.v1i2.1609. Disponível em: https://journals.researchsynergypress.com/index.php/ijmadic/article/view/1609. Acesso em: 19 feb. 2026.