MAHARANI, Mega; WATI, Lela Nurlaela; LUTFI, Mohamad. The Nexus of Boycott Actions and Promotions on Sales Response and Purchasing Decisions: Evidence from McDonald’s in Indonesia. International Journal of Marketing and Digital Creative, [S. l.], v. 3, n. 2, p. 41–60, 2025. DOI: 10.31098/ijmadic.v3i2.3313. Disponível em: https://journals.researchsynergypress.com/index.php/ijmadic/article/view/3313. Acesso em: 12 mar. 2026.