YUNARTI , S.; WIJAYANTI; HARMANINGSIH, D. Marketing Communication Success Through Fandom Activities in the Music Industry K-Pop Fandom Case Study . International Journal of Marketing and Digital Creative, [S. l.], v. 3, n. 2, p. 96–109, 2025. DOI: 10.31098/ijmadic.v3i2.3628. Disponível em: https://journals.researchsynergypress.com/index.php/ijmadic/article/view/3628. Acesso em: 1 oct. 2025.