ENRIQUE , Loren Arn E; RODIL, Elaine Marice B; ROMUALDO, Angela Mae V; AWIT, Neil T. Assessing the Mediating Effect of Brand Perception and Consumer Engagement on Generation Z’s Purchase Decisions through Social Media Influencers . International Journal of Marketing and Digital Creative, [S. l.], v. 4, n. 2, p. 13–26, 2026. DOI: 10.31098/ijmadic.v4i2.3666. Disponível em: https://journals.researchsynergypress.com/index.php/ijmadic/article/view/3666. Acesso em: 30 sep. 2026.