MAHARANI, Nina; ASSYOFA, Allya Roosallyn; OKTINI, Dede R; KUNTORINI, Ririn Sri. Do Store Image and Customer Values Influence Purchase Intention of Private Label Products among Generation Z?. International Journal of Marketing and Digital Creative, [S. l.], v. 4, n. 1, p. 52–70, 2026. DOI: 10.31098/ijmadic.v4i1.3925. Disponível em: https://journals.researchsynergypress.com/index.php/ijmadic/article/view/3925. Acesso em: 2 apr. 2026.