YASIR, Marshanda Azahra; PRASSIDA, Grandys Frieska. Instagram-based Social Media Marketing Activities and Prospective Students’ Behavioral Engagement: A PLS-SEM Study in a Private University. International Journal of Marketing and Digital Creative, [S. l.], v. 4, n. 2, p. 60–78, 2026. DOI: 10.31098/ijmadic.v4i2.4303. Disponível em: https://journals.researchsynergypress.com/index.php/ijmadic/article/view/4303. Acesso em: 30 sep. 2026.