[1]
Mgoduka, S. and Heeralal, S. 2023. Assessing the Impact of A Product-Harm Crisis on Brand Trust And Brand Image: A Focus on the Listeriosis Crisis. International Journal of Management, Entrepreneurship, Social Science and Humanities. 7, 1 (Dec. 2023), 19–33. DOI:https://doi.org/10.31098/ijmesh.v7i1.1371.