RIZKIA, Ridha; OKTAFANI, Farah. The Effect Of Storytelling Marketing On Purchasing Decisions Through Brand Equity As Intervening Variable On Gojek In Jakarta. International Journal of Management, Entrepreneurship, Social Science and Humanities, [S. l.], v. 3, n. 1, p. 48–55, 2020. DOI: 10.31098/ijmesh.v3i1.190. Disponível em: https://journals.researchsynergypress.com/index.php/ijmesh/article/view/190. Acesso em: 14 mar. 2026.