GUNAWAN, Randy Oktavianus; DEWI DENIATY SHOLIHAH. Why Does Green Brand Image Fail to Drive Green Purchase Intention? The Mediating Role of Green Brand Trust among Generation Z Consumers. International Journal of Management, Entrepreneurship, Social Science and Humanities, [S. l.], v. 10, n. 1, p. 78–94, 2026. DOI: 10.31098/ijmesh.v10i1.4501. Disponível em: https://journals.researchsynergypress.com/index.php/ijmesh/article/view/4501. Acesso em: 10 sep. 2026.