CHANIAGO, Eva Nirmala Sari; ENDANG SULISTYA RINI; SEMBIRING, Beby Karina Fawzeea. Digital Marketing Capability and University Selection Decision among New Students at Private Universities: The Mediating Role of Perceived Competitive Advantage. International Journal of Management, Entrepreneurship, Social Science and Humanities, [S. l.], v. 10, n. 1, p. 328–352, 2026. DOI: 10.31098/ijmesh.v10i1.4599. Disponível em: https://journals.researchsynergypress.com/index.php/ijmesh/article/view/4599. Acesso em: 12 oct. 2026.