International Journal of Management, Entrepreneurship, Social Science and Humanities

Halal Certification as a Development Strategy: Insights from Dapur Reuni for Micro-Enterprise Competitiveness

Tri Utami Salsabila — 2025-08-21

In response to growing consumer awareness of halal products and increasingly competitive markets, halal certification has emerged as a vital strategy for micro, small, and medium enterprises (MSMEs) to enhance competitiveness and expand market access, particularly in countries with a predominantly Muslim population, such as Indonesia. This study aims to explore in-depth how the implementation of halal certification contributes to the development of micro businesses by focusing on a case study of Dapur Reunion, an MSME operating in Medan City, Indonesia. Employing a qualitative approach and case study strategy, this research investigates processes, strategies, and impacts of halal certification through in-depth interviews, participatory observation, and document analysis involving business actors and their operational environments. The interviews were conducted with five respondents, including Dapur Reuni business actors and loyal consumers who consistently purchase products from Dapur Reuni MSMEs in Medan City. The findings reveal that halal certification plays a significant role in building consumer trust, strengthening brand image, widening market reach, and promoting innovation and operational efficiency. Additionally, the certification process encourages business owners to implement more structured production standards and maintain sustainability through consistent internal monitoring. The primary contribution of this study lies in providing empirical evidence on post-certification strategic dynamics from the perspective of MSME actors, which remains underexplored in existing literature. These findings are expected to serve as a practical reference for other MSMEs and inform policymakers and support institutions in developing a more inclusive and sustainable halal certification ecosystem.

Bridging Employees’ Perceptions of Corporate Social Responsibility and Work Engagement through Organizational Commitment in an Indonesian Infrastructure Context

Oom Komalasari — 2025-08-08

This study investigates the extent to which employees’ perceptions of Corporate Social Responsibility (CSR) shape their level of work engagement, positioning organizational commitment as an intervening mechanism. The analysis draws on the case of PT Jasamarga Transjawa Tol in Indonesia. Grounded in the growing academic discourse on internal CSR implications, this research employs a quantitative methodology involving a saturated sample of 161 employees. It utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM) for statistical evaluation. The findings reveal that employees’ perceptions of CSR have a positive and statistically significant effect on both organizational commitment and work engagement. Moreover, organizational commitment emerges as a key mediating construct that links CSR perception to employee engagement. These insights clarify the psychological mechanisms through which CSR initiatives impact employee attitudes, highlighting organizational commitment as a critical pathway to enhanced engagement. Ultimately, this study contributes to the literature on organizational behavior by presenting empirical evidence that reinforces the strategic relevance of internal CSR in fostering a committed and engaged workforce, particularly in the context of public infrastructure organizations.

A Combined Fuzzy AHP-Hybrid TOPSIS Methodology to Determine Smelter Project Selection

Dimas Rahfaditya Pradana — 2025-08-21

This study aims to give recommendations on smelter project selection based on three alternatives: the Alumina Processing Plant, the Pig Iron Processing Plant, and MHP HPAL Nickel Plant by using a hybrid decision-making method Fuzzy AHP and Hybrid TOPSIS. The method integrates both qualitative expert judgments and quantitative data to ensure objectivity of analysis. Expert input was collected through structured interviews and questionnaires, capturing a diverse range of perspectives from technical, operational, and management roles. The Pairwise Comparison questionnaire data are analyzed using Fuzzy AHP to calculate the weights of these criteria, addressing the ambiguity in human judgment through triangular fuzzy numbers. These fuzzy weights were then combined with quantitative performance data for each project using Hybrid TOPSIS, ensuring the final ranking accounted for both qualitative and quantitative factors. The results showed that the Alumina Project achieved the highest closeness coefficient of 0.6, making it the most feasible and strategic project for immediate development. The Pig Iron Project ranked second, reflecting its stable production capacity and technical maturity, though it faces challenges from environmental impacts and a limited domestic market for pig iron. The MHP Nickel Project ranked third due to its complex environmental footprint, high capital intensity, and current market volatility, despite its relevance to the EV battery sector.