Choerunnisa, N., Muhardi, M. and Mulyaningsih, H.D. 2024. A Moderating Effects of Islamic Advertising in the Relationship of Islamic Branding and Purchase Intention: The Case of Wardah Sunscreen Serum. Journal of Halal Science, Industry, and Business. 2, 2 (Nov. 2024), 15–36. DOI:https://doi.org/10.31098/jhasib.v2i2.2721.