TANAYA, Jaecee; DIGNO, Dyanne; LANGURAYAN, James Harvey; PERONO, Irvin. SADvertising: Relationship of Emotional Marketing Campaigns to the Brand Awareness and Purchase Decision of Different Generations. People and Behavior Analysis, [S. l.], v. 1, n. 2, p. 36–47, 2023. DOI: 10.31098/pba.v1i2.1372. Disponível em: https://journals.researchsynergypress.com/index.php/pba/article/view/1372. Acesso em: 2 apr. 2026.