Tanaya, Jaecee, Dyanne Digno, James Harvey Langurayan, and Irvin Perono. 2023. “SADvertising: Relationship of Emotional Marketing Campaigns to the Brand Awareness and Purchase Decision of Different Generations”. People and Behavior Analysis 1 (2):36-47. https://doi.org/10.31098/pba.v1i2.1372.