Impact of Social Media Engagement on Employees' Work Productivity in a Government Bank in Panay Island, Philippines

Abstract

The widespread popularity of the internet has made Social Media Engagement (SME) of employees while at work an increasingly common phenomenon in any organizational setting. This study examined the relationship between SME and Employees' Work Productivity (EWP) within a government banking institution in Panay Island, Philippines. Employing a quantitative, non-experimental cross-sectional survey design, data were gathered from 79 employees through a structured questionnaire and analyzed using descriptive statistics and multiple linear regression. Findings revealed that employees in their early to mid-career, mostly rank-and-file staff, are engaged with social media at a moderate level, primarily for stress relief and brief mental breaks, with Meta platforms being the most frequently used during working hours. Despite this engagement, employees consistently demonstrated high EWP across efficiency, output quality, and timeliness of task completion. Regression analysis further indicated that both the frequency and purpose of SME were significantly and positively associated with all dimensions of EWP. Moreover, employees strongly disagreed that SME caused distraction, delays, or reduced focus at work. Based on these findings, proposed strategies were formulated to improve the EWP through effective regulation of SME in the workplace. Theoretically, the study extends Job Demands–Resources Theory by showing that controlled and purposeful SME can serve as a job resource that enhances EWP in a government bank setting. In practical terms, the findings offer valuable insights for policymakers and institutional leaders in developing balanced workplace social media guidelines that foster employee well-being while maintaining high performance standards.