Vol. 4 No. 1 (2026): International Journal of Marketing and Digital Creative

Articles

• Analysis of Product Quality and Advertising on the Purchase Intention of Opak Oded Consumers in Sumedang

  Henny Utarsih

  1-12

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• A Qualitative Study on Digital Marketing and Market Penetration: Insights from Uganda's Insurance Practitioners

  Perry Gamba, Jesse Doreen Naguyo Schilthuis

  13-29

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• The Impact of Digital Marketing on Market Penetration: Strategic Implications for Emerging Markets

  Perry Gamba

  30-51

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• Do Store Image and Customer Values Influence Purchase Intention of Private Label Products among Generation Z?

  Nina Maharani, Allya Roosallyn Assyofa, Dede R Oktini, Ririn Sri Kuntorini

  52-70

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• Brand Image Mediation in Coffee Shop Consumer Decisions: Marketing Mix Effects in Indonesia

  Mochamad Malik Akbar Rohandi, Allya Roosallyn Assyofa, Putri Fariska, Ratih Hurriyati

  71-87

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• Determinants of Digital Banking Usage: The Role of Service Features, Electronic Word of Mouth, and Brand Image in the Use of BRImo Mobile Banking Application

  Nana Soviana, Jumi Jumi, Taviyastuti Taviyastuti

  88-103

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• A Service-Dominant Logic Perspective on Technology-Enabled Relationship Marketing and Value Co-Creation in B2B Facility Management Digital Platforms

  Ni Made Ariasih , Bambang Satya Wienantono

  104-115

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