Vol. 2 No. 2 (2024): International Journal of Marketing and Digital Creative (IJMADIC) Now Published | International Journal of Marketing and Digital Creative

In this issue, Vol. 2 No. 2 (2024), all of the published articles were authored/co-authored by 13 authors from 5 institutions in 2 countries, i.e., University of Saint Louis (Philippines), ICT-ED Institute of Science and Technology Inc (Philippines), University of Batangas (Philippines), STIE Ekuitas (Indonesia), and Bulacan State University (Philippines).

DOI: https://doi.org/10.31098/ijmadic.v2i2

Published: 2024-09-30

Articles

Social Media Utilization of Microbusinesses in A Component City in Northern Philippines

https://doi.org/10.31098/ijmadic.v2i2.2157

Audrei Ceazar E. Binuluan, Sherry Joy D. Gonayon, Aleya Mae R. Mabborang, Ma. Ruiza C. Panaligan, Khamylle Cate C. Sia, Rizza V. Ramos, Karen Joy A. Catacutan

Published online : October 3, 2024 | Pages : 1-15
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Marketing Practices of a Private Higher Education Institution in the Philippines

https://doi.org/10.31098/ijmadic.v2i2.2381

Jojie R. De Ramos, Jesus P. Briones

Published online : October 3, 2024 | Pages : 16-32
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The Impact of Student Attachment on University Reputation: An Analysis of Perceived Quality and Perceived Value

https://doi.org/10.31098/ijmadic.v2i2.2328

Efi Fitriani

Published online : October 3, 2024 | Pages : 33-51
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Comparative Analysis of Tiktok Marketing based on Buyer and Seller Perceptions

https://doi.org/10.31098/ijmadic.v2i2.2330

Heppy Agustiana Vidyastuti

Published online : October 3, 2024 | Pages : 52-67
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Distribution Personalization and Content Decentralization on Brand Recall

https://doi.org/10.31098/ijmadic.v2i2.2205

Josephine Diana S. Campos, Jofrey R. Campos

Published online : October 3, 2024 | Pages : 68-82
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Acceptance Rate :	52%
Review Speed :	10 weeks
Issue Per Year :	2
Number of Volumes :	2
Number of Issues :	4
Number of Articles :	21
Number of Reviewers :	17
Number of Contributors :	59
Contributing Countries :	10
No.of Scopus Citations:
No.of Google Citations:	47
Google h-index :	3
Google i10-index :	2
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Articles

Social Media Utilization of Microbusinesses in A Component City in Northern Philippines

Marketing Practices of a Private Higher Education Institution in the Philippines

The Impact of Student Attachment on University Reputation: An Analysis of Perceived Quality and Perceived Value

Comparative Analysis of Tiktok Marketing based on Buyer and Seller Perceptions

Distribution Personalization and Content Decentralization on Brand Recall

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