Vol. 4 No. 2 (2026): International Journal of Marketing and Digital Creative (IJMADIC)

In this issue (Vol. 4 No. 2 (2026)), 6 articles have been published. All of the published articles were authored/co-authored by 25 authors from 6 institutions, i.e., International Women University (Indonesia), Lyceum of the Philippines University (Philippines), Politeknik Negeri Semarang (Indonesia), Universitas Internasional Semen Indonesia (Indonesia), and St. Vincent's College Incorporated (Philippines).

DOI: https://doi.org/10.31098/ijmadic.v4i2

Published: 2026-09-29

Articles

How TikTok's FYP Algorithm Shapes Female Users' Content Preferences A Virtual Ethnographic Study in Bandung

Fitri Annisa Rachmah, Evie Sophia, Toteng Suhara, Affan Neskisyah Ramadhan, Cahya Nurarif Ramdhani, Rizky Hidayatulloh, M Akbar Fisabillilah, Asep Setiawan Jordi

1-12
- PDF
Assessing the Mediating Effect of Brand Perception and Consumer Engagement on Generation Z's Purchase Decisions through Social Media Influencers

Loren Arn E Enrique , Elaine Marice B Rodil, Angela Mae V Romualdo, Neil T Awit

13-26
- PDF
Digital Coffee Branding: Moderated Mediation Effect of Purchase Decision and Product Availability on Satisfaction English

Iwan Hermawan, Irin Mirrah Luthfia, Rustono Rustono, Taviyastuti Taviyastuti, Nur Rini

27-44
- PDF
Influence of Perceived Quality, Reference Groups and Price Fairness on Purchase Decision of Smooly Juice

Nurul Aulia Isnaini, Dody Setyadi, Noor Suroija

45-59
- PDF
Instagram-based Social Media Marketing Activities and Prospective Students’ Behavioral Engagement: A PLS-SEM Study in a Private University

Marshanda Azahra Yasir, Grandys Frieska Prassida

60-78
- PDF
The Mediating Role of Customer Trust in the Relationship Between Service Quality and Customer Loyalty: A Case Study of a Water Refilling Station in Zamboanga del Norte, Philippines

Monalie D Dela Cruz, Joseph G Refugio, Dexter E Zayas

79-93
- PDF

Acceptance Rate :	52%
Review Speed :	10 weeks
Issue Per Year :	2
Number of Volumes :	3
Number of Issues :	6
Number of Articles :	32
Number of Reviewers :	13
Number of Contributors :	96
Contributing Countries :	14
No.of Scopus Citations:	35
No.of Google Citations:	41
Google h-index :	4
Google i10-index :	2
ICV :	82.51
UPDATE: August, 2026

Vol. 4 No. 2 (2026): International Journal of Marketing and Digital Creative (IJMADIC)

Articles

How TikTok's FYP Algorithm Shapes Female Users' Content Preferences A Virtual Ethnographic Study in Bandung

Assessing the Mediating Effect of Brand Perception and Consumer Engagement on Generation Z's Purchase Decisions through Social Media Influencers

Digital Coffee Branding: Moderated Mediation Effect of Purchase Decision and Product Availability on Satisfaction English

Influence of Perceived Quality, Reference Groups and Price Fairness on Purchase Decision of Smooly Juice

Instagram-based Social Media Marketing Activities and Prospective Students’ Behavioral Engagement: A PLS-SEM Study in a Private University

The Mediating Role of Customer Trust in the Relationship Between Service Quality and Customer Loyalty: A Case Study of a Water Refilling Station in Zamboanga del Norte, Philippines

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