Semiotic Analysis of Editorial Cartoons of the Philippine Artisan

Authors

  • Genesis Joy Arañas Technological University of the Philippines - Manila, Philippines
  • Arlene Gorpido Technological University of the Philippines - Manila, Philippines
  • Jewel Chrizelle Huraño Technological University of the Philippines - Manila, Philippines
  • Louise Lane Icaro Technological University of the Philippines - Manila, Philippines
  • Vyneth Jana Luna Technological University of the Philippines - Manila, Philippines
  • Stephan Jenkins Norada Technological University of the Philippines - Manila, Philippines
  • Jertrude Ellice Mendoza Technological University of the Philippines - Manila, Philippines
  • Jellan Peñaredondo Technological University of the Philippines - Manila, Philippines
  • Marie Jo Tess Ragos Technological University of the Philippines - Manila, Philippines
  • Mark David Ramos Technological University of the Philippines - Manila, Philippines
  • Cynic Tenedero Technological University of the Philippines - Manila, Philippines https://orcid.org/0000-0001-8798-8194

DOI:

https://doi.org/10.31098/aqr.v2i1.2069

Keywords:

Semiotic Analysis, Editorial Cartoon, Philippine Artisan, sign, student publication

Abstract

The editorial cartoons of the Philippine Artisan played an imperative role in identifying and stimulating the public’s feelings toward current events. This study analyzes the signs and symbols used in the chosen fifteen (15) editorial cartoons of Philippine Artisan, the official student gazette of the Technological University of the Philippines, in expressing relevant social issues. This is a qualitative study anchored by a descriptive research design. Semiotic analysis was used to examine symbols, signs, and meanings within the chosen cartoons to achieve a comprehensive analysis. It was found that most of the common themes covered by the editorial cartoons were power abuse, corruption, incompetent leaders, a disorganized capitalist system, government inaction, careless solutions, and school-related problems. The publication still provided an impact by educating students about the current issues and opening their minds to what we are currently facing within the university and society. This also concludes that the cartoonists have clearly communicated their messages and their criticism of the current leadership and the call for action.

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Published

February 28, 2024

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How to Cite

Arañas, G. J., Gorpido, A., Huraño, J. C., Icaro, L. L., Luna, V. J., Norada, S. J., Mendoza, J. E., Peñaredondo, J., Ragos, M. J. T., Ramos, M. D., & Tenedero, C. (2024). Semiotic Analysis of Editorial Cartoons of the Philippine Artisan. Advanced Qualitative Research, 2(1), 1–18. https://doi.org/10.31098/aqr.v2i1.2069

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