Digital Transformation of Religious Tourism: Design and Implementation of Web-Based E-Tourism for Promoting Religious Tourism
DOI:
https://doi.org/10.31098/ijmesh.v10i1.3741Keywords:
Religious Tourism; E-Tourism; Web-Based Information System; Cultural Heritage; Rural DigitalizationAbstract
This study aims to develop and evaluate a web-based e-tourism platform to enhance the promotion and accessibility of rural religious tourism in Indonesia. The research focuses on the shrine of Nyai Siti Ambariyah in Bukur Village, Pekalongan Regency, a culturally significant yet under-promoted pilgrimage site. The research employed a Research and Development (R&D) approach using a prototype model. Data were collected through literature review, observation, interviews with local stakeholders, and document analysis. The prototype website (bukurdesareligi.com) was designed, tested, and refined iteratively with community feedback. Usability testing, SEO performance analysis, and Google Analytics were used to evaluate functionality, accessibility, and digital visibility. The findings indicate that the platform successfully integrates cultural and spiritual narratives with modern digital tools. Usability testing showed that over 85% of users could easily access historical content, event schedules, and visitor services. The responsive design ensured accessibility across devices, while SEO optimization improved online visibility. Importantly, the website was not limited to technical functions but also served as a cultural archive, documenting rituals, oral histories, and promoting local small enterprises (UMKM). Compared to previous studies that focused on static and non-interactive systems, this platform provides a more holistic and interactive solution. The study concludes that web-based e-tourism can effectively support religious tourism digitalization in rural areas, bridging gaps in promotion, visitor engagement, and heritage preservation. However, broader application across multiple sites and long-term evaluations are needed to ensure sustainability and scalability. This research contributes theoretically by advancing discussions on the integration of ICT and religious tourism in rural contexts, and practically by offering a replicable model for community-driven digital tourism platforms. The novelty lies in combining technical innovation, cultural identity, and community participation, demonstrating how localized digitalization can empower rural destinations.
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Copyright (c) 2026 Danang Satrio, Didha Putri , Titi Rahayu Prasetiani, Dani Alfin P
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