Filipino Cultural Values and Social Entrepreneurship Intention Among Gen Z Learners
DOI:
https://doi.org/10.31098/jsetp.v5i1.3850Keywords:
Purpose-Driven Orientations, Social Entrepreneurship Intentions, Pakikipagkapwa, BayanihanAbstract
The study basically checked for the association between Cultural values of the Filipino and Social Entrepreneurship Intention among Generation Z learners, such as bayanihan and pakikipagkapwa–tao, with prosocial motivation acting as an intervening variable. The Quantitative Correlational study has imparted primary data collected by 910 Filipino Gen Z learners across Luzon, Visayas, and Mindanao using a Structured Survey and non-probability purposive sampling methods. Data was analyzed using Jamovi on descriptive statistics, regression analysis, and mediation analysis. Results indicate that the Formulation of cultural orientation and prosocial motivation was high, but possibly corresponding to social entrepreneurship intention. Both bayanihan and pakikipagkapwa–tao together significantly predict social entrepreneurship intention, according to the regression results, with the two ideologies collectively explaining 51.9% of its variance. According to the mediation analysis results, prosocial motivation significantly mediates the relationship between cultural indicators and entrepreneurial intentions, thereby underscoring its role in linking the two. The study adds to the body of knowledge by establishing a link between Filipino indigenous values and psychological mechanisms for discussing reasons to guide the youth in socially responsible enterprises. It therefore suggests that culture-rooted prosocial orientations are likely to outweigh other drivers of intention to engage in social entrepreneurship among Gen Z learners.
References
Bazan, C., Gaultois, H., Shaikh, A., Gillespie, K., Frederick, S., Amjad, A., Yap, S., Finn, C., Rayner, J., & Belal, N. (2020). A systematic literature review of the influence of the university’s environment and support system on the precursors of social entrepreneurial intention of students. Journal of Innovation and Entrepreneurship, 9(4). https://doi.org/10.1186/s13731-020-0116-9
Besley, T., & Ghatak, M. (2005). Prosocial motivation and incentives. The American Economic Review, 95(2), 616–620.
Chengalvala, S., & Rentala, S. (2017). Intention towards social entrepreneurship among university students in India. International Journal of Research - Granthaalayah, 5(6). https://doi.org/10.5281/zenodo.821710
Dacin, P. A., Dacin, M. T., & Matear, M. (2010). Social entrepreneurship: Why we don't need a new theory and how we move forward from here. Academy of Management Perspectives, 24(3), 37–57.
Dees, J. G. (1998). The meaning of social entrepreneurship. Kauffman Center for Entrepreneurial Leadership.
Ealdama, Yolanda. (2012). BAYANIHAN: the indigenous Filipino strengths perspective.
Hockerts, K. (2017). Determinants of Social Entrepreneurial Intentions. Entrepreneurship Theory and Practice, 41(1), 105-130. https://doi.org/10.1111/etap.12171
Kedmenec, I., Rebernik, M., & Peri, M. (2015). The impact of individual characteristics on intentions to pursue social entrepreneurship. Ekonomska Istraživanja, 28(1), 1–19.
Kickul, J., & Lyons, T. S. (2012). Understanding social entrepreneurship: The relentless pursuit of mission in an ever changing world. Routledge.
Liao, H., Su, R., Ptashnik, T., & Nielsen, J. (2022). Feeling good, doing good, and getting ahead: A meta-analytic investigation of the outcomes of prosocial motivation at work. Psychological Bulletin. https://doi.org/10.1037/bul0000362
Lyu, X., Al Mamun, A., Yang, Q., & Abd Aziz, N. (2024). Social entrepreneurial intention among university students in China. Scientific Reports, 14, 7362. https://doi.org/10.1038/s41598-024-58060-4
Mair, J., & Noboa, E. (2006). Social entrepreneurship: How intentions to create a social enterprise get formed. In J. Mair, J. Robinson, & K. Hockerts (Eds.), Social entrepreneurship (pp. 121–135). Palgrave Macmillan.
Nga, J. K. H., & Shamuganathan, G. (2010). The influence of personality traits and demographic factors on social entrepreneurship start-up intentions. Journal of Business Ethics, 95, 259–282.
Prieto, L. C. (2010). Social entrepreneurial intentions: An exploratory study among African-American MBA students. Journal of Academy of Business and Economics, 10(2), 1–9.
Solis, C. U. (2023). Pakikipagkapwa–tao and bayanihan spirit in community pantries: Paul Ricoeur on Filipinos as responsible human beings. Religion and Social Communication, 21(1), 165–187.
Tiwari, P., Bhat, A. K., & Tikoria, J. (2017). An empirical analysis of the factors affecting social entrepreneurial intentions. Journal of Global Entrepreneurship Research, 7(9). https://doi.org/10.1186/s40497-017-0067-1
Tiwari, P., Bhat, A. K., & Tikoria, J. (2017). The role of emotional intelligence and self-efficacy on social entrepreneurial attitudes and social entrepreneurial intentions. Journal of Social Entrepreneurship. https://doi.org/10.1080/19420676.2017.1371628
Weerawardena, J., & Mort, G. S. (2006). Investigating social entrepreneurship: A multidimensional model. Journal of World Business, 41(1), 21–35.
Yu, T.-L., & Wang, J.-H. (2019). Factors affecting social entrepreneurship intentions among agricultural university students in Taiwan. International Food and Agribusiness Management Review, 22(1), 107–120. https://doi.org/10.22434/IFAMR2018.0032
Zahra, S. A., Gedajlovic, E., Neubaum, D. O., & Shulman, J. M. (2009). A typology of social entrepreneurs: Motives, search processes and ethical challenges. Journal of Business Venturing, 24(5), 519–532.
