Focus and Scope

The domain of People and Behavior Analysis lies a scholarly expanse inviting contributions from the diverse tapestry of behavioral sciences. This platform serves as a conduit for original research inquiries delving into the intricate dynamics of human behavior within myriad contexts. It beckons studies exploring the behavioral intricacies within business and management landscapes, unraveling the complexities of organizational behavior. Additionally, it beckons investigations into the nuanced interplay of social and cultural influences, dissecting behavior in marketing, consumer psychology, and the realms of behavioral economics. Expanding its scholarly purview, it delves into the sub-domain of industrial and educational psychology, social psychology, and the pivotal domain of sustainability behavior. Through a rigorous academic lens, this interdisciplinary exploration aims to enrich our comprehension of human behavior, offering scholarly discourse grounded in comprehensive literature yet accessible to a diverse spectrum of scholarly minds.

The focus and scope of PBA are but not limited to:

• Behavior in Business and Management
• Organizational behavior
• Social and culture
• Marketing
• Behavioral economics
• Green behavior
• Industrial psychology
• Educational psychology
• Consumer behavior
• Social psychology
• Sustainability behavior