Navigating Halal Certification Challenges in Japanese Restaurants: Insights and Strategies for Success

Abstract

The burgeoning demand for Halal food in Japan opens profitable avenues for its restaurants. However, the journey to Halal certification is fraught with challenges such as cultural nuances, regulatory obstacles, high costs, and a dearth of certified ingredients. This study unravels these complexities from the viewpoint of certification authorities, highlighting the need for standardized processes, heightened awareness, and supportive policies. It proposes strategies to augment the availability of Halal food in Japan, aiming to streamline certification and align industry practices with Islamic dietary laws, catering to a diverse consumer base. This study underscores the significance of consumer behavior understanding and the impact of Halal certification on restaurant competitiveness and performance. By tackling these challenges and adopting the suggested strategies, Japanese restaurants can adeptly navigate the Halal certification labyrinth, thereby enhancing the quality and accessibility of Halal food in Japan.