Halal Tourism and Supply Chain Management Nexus: A Bibliometric Review

A Bibliometric Review

Abstract

Halal tourism is an important segment of the global tourism industry, driven by growing demand for products and services that comply with Islamic principles. Although academic interest in halal tourism and halal supply chain management has expanded, existing studies largely address these areas in isolation, with limited attention given to their interrelationship. This study provides a comprehensive bibliometric assessment of scholarly work examining halal tourism and supply chain management. Through an analysis of publication patterns, collaboration networks, and thematic evolution, the study identifies the intellectual structure, leading contributors, and research directions shaping this body of literature. A quantitative bibliometric approach was employed using the Scopus database as the primary data source. A total of 491 publications published between 2000 and 2025 were retrieved using keywords related to “halal tourism”, “halal hospitality”, and “halal supply chain management”. The dataset was analysed using VOSviewer, applying bibliographic coupling and keyword co-occurrence techniques. Network visualisation was used to identify thematic clusters and emerging research directions. The findings indicate sustained growth in scholarly attention to halal tourism and its connections with supply chain management. Several dominant thematic clusters were identified, including technology and risk management, tourist perceptions, and the conceptual framing of halal tourism. The analysis also highlights three emerging research directions: traveller behaviour and destination dynamics, digital and sustainability-oriented approaches, and strategic linkages supporting industry development. By systematically mapping the intellectual landscape, this study offers structured insights into the intersection of halal tourism and supply chain management and identifies areas for future scholarly inquiry.