The The Dynamics of Halal Lifestyle and Its Implications for Muslim Consumer Behavior in the Global Era

Abstract

The halal lifestyle is based on Islamic principles and has quickly grown into a major worldwide movement that goes beyond simply following sharia laws on food and drink. This idea examines how the halal lifestyle has changed, beginning with its comprehensive definition, which incorporates the word "thayyib," which means "good and quality." Based on the strict sharia of the Qur'an and Hadith, this definition then broadens to include a variety of spheres of life, including fashion, tourism, banking, cosmetics, medicines, media, and entertainment. This study employs a qualitative methodology and is backed up by case studies and secondary data. The factors that influence the acceptance of the halal lifestyle, the traits of contemporary Muslim consumers, and the opportunities and difficulties that emerge in the global market are all highlighted in this study. The findings indicate that the primary motivators are knowledge of Islamic principles, the need for safety and health, the need for authenticity, and the impact of social media and the digital economy. The rise of new market sectors that are attractive to businesses, the growing need for halal-certified services, and shifting consumer tastes for products are all impacted by this.